Discover the vibrant heart of Vava'u at the 'Utukalongalu Market, the main market of the island group. This bustling hub offers a genuine insight into grocery shopping in the South Pacific. Here, you can wander among rows of tropical fruits and vegetables, mingle with friendly locals, and taste some of the sweetest pineapples and bananas. The market also features a variety of handicraft stalls, where artisans craft jewellery and carvings on the spot. For the full experience, visit on a Saturday morning when the market truly comes to life, with stalls overflowing with goods.